T-Mobile Paints a Plane

T-Mobile has taken to painting an entire plane to advertise their German network. The company is re-branding an Airbus A319 operated by the German low-cost carrier, Germanwings with its colour scheme and logo. The "Spirit of T-Mobile", as the jet is called, on Friday took off for Hamburg after the official naming ceremony. Amongst others, the passengers included the complete Bundesliga soccer team of FC Cologne as well as almost 30 Cologne fans, who had won the flight with their favorite club to the away game at Hamburger SV in various prize games.



"The magenta-colored 'Spirit of T-Mobile' increases our market presence and is at the same time a strong expression of our close partnership with Germanwings," emphasized Martin Knauer, the member of the management board responsible for Sales and Service Operations at T-Mobile International. "With a passenger plane as a likeable ambassador, T-Mobile is blazing new trails in advertising. We are expressing the regional affinity with FC Cologne through the joint naming ceremony with the team."

Dr. Andreas Bierwirth, managing director of Germanwings, stressed the things the two companies had in common: "For us, T-Mobile is the ideal partner for such a form of marketing cooperation. We are both the quality leaders in our respective business sectors and we are both pursuing the strategic goal of securing a top position on the European market with our offers."

The branding of the "Spirit of T-Mobile" - an Airbus A319 with the registration D-AKNS - is part of a three-year marketing cooperation campaign by T-Mobile and Germanwings. The T-Mobile emblem is not only on the outside of the plane but also on the inside of the plane, for instance on the folding tables in front of the seats and on boarding cards. The jet carries up to 144 passengers to their travel destinations throughout the whole of Europe.